Account Director – Trade Shows/Experiential Marketing

The Account Director will serve as the primary point of contact for key clients, providing strategic guidance, fostering strong relationships, and delivering customized solutions that meet their unique needs and objectives. This role requires a dynamic leader with a proven track record in trade show management, who can inspire confidence, drive collaboration, and exceed client expectations. The Account Directors will also be responsible for driving new business development efforts.

We are seeking strategic and results-driven Account Directors who have previously worked for an exhibit house or experiential marketing agency.

Responsibilities:

• Develop and execute strategic account plans to achieve revenue targets, maximize client satisfaction, and drive long-term growth and retention.
• Serve as the primary point of contact for key client accounts, building strong relationships and acting as a trusted advisor on all trade show-related matters.
• Collaborate with internal teams, including design, production, logistics, and marketing, to develop and implement customized trade show solutions that align with client goals and objectives.
• Lead client meetings, presentations, and strategic planning sessions, effectively communicating project timelines, deliverables, and budgets to ensure clarity and alignment.
• Proactively identify opportunities for upselling, cross-selling, and expanding services within existing client accounts and new, driving incremental revenue and value.
• Monitor project progress, budget adherence, and client satisfaction, addressing any issues or concerns in a timely and proactive manner to ensure overall project success.
• Stay abreast of industry trends, best practices, and emerging technologies in trade show management, incorporating relevant insights and innovations into client solutions and strategies.
• Prepare and present regular performance reports and insights to clients, highlighting key metrics, achievements, and areas for optimization or improvement.
• Lead by example, fostering a culture of excellence, teamwork, and continuous improvement, and serving as a mentor and coach to junior team members.

Qualifications:

• Bachelor’s degree in business, marketing, communications, or a related field; MBA preferred.
• Minimum of 5-7 years of experience in trade show management or related field, with a proven track record of success in account management, client relationship-building, and revenue growth.
• Strong strategic thinking and problem-solving skills, with the ability to analyze complex issues, develop actionable insights, and drive effective solutions.
• Excellent communication, negotiation, and presentation skills, with the ability to influence and inspire confidence at all levels of an organization.
• Proven ability to manage multiple projects simultaneously, prioritize competing demands, and meet tight deadlines in a fast-paced environment.
• Proficiency in trade show management software, CRM systems, and MS Office Suite.
• Demonstrated leadership abilities, with a track record of building and motivating high-performing teams to achieve exceptional results.
• Willingness to travel as needed to attend trade shows, client meetings, and industry events.