SR Account Executive – Trade Shows + Events
We are seeking a results-driven Senior Account Executive with experience in the trade show and events industry to identify, develop, and secure new business opportunities within the exhibit and experiential marketing space. This individual will play a key role in driving revenue growth by building relationships with prospective clients, developing new accounts, and selling custom exhibit, event, and branded environment solutions.
This is a hunter-focused sales position that requires someone who is comfortable prospecting, networking, developing new business, and managing the sales process from initial outreach through closing. In addition to bringing in new opportunities, the Senior Account Executive will maintain ownership of client relationships, serving as a primary point of contact while partnering with internal Account Management, Design, Estimating, Engineering, and Project Management teams to ensure client needs are understood and successfully executed. The ideal candidate is entrepreneurial, highly motivated, relationship-driven, and understands how to sell custom solutions within a competitive industry.
Responsibilities
- Identify, prospect, and develop new business opportunities within the trade show, exhibit, experiential marketing, event, and branded environments industries.
- Build and maintain a strong pipeline of prospective clients through outbound prospecting, networking, referrals, industry events, and existing relationships.
- Develop relationships with key decision-makers, including marketing directors, event managers, procurement teams, and corporate leadership.
- Generate new revenue by selling custom trade show exhibits, exhibit programs, experiential activations, corporate events, and branded environment solutions.
- Lead the sales process from initial outreach and discovery through presentations, proposals, negotiations, and closing.
- Understand client objectives, marketing goals, brand requirements, budgets, and project expectations to develop tailored solutions.
- Collaborate with internal design, estimating, engineering, and production teams to develop creative concepts, scopes of work, and competitive proposals.
- Present capabilities, design concepts, and project solutions to prospective and existing clients.
- Maintain ownership of client relationships throughout the sales process and serve as a primary point of contact following project award.
- Partner with internal Account Management and Project Management teams to ensure a smooth transition from sales through project execution.
- Remain engaged throughout the project lifecycle to maintain client relationships, address concerns, and identify future business opportunities.
- Develop strategies to grow accounts, increase revenue, and expand relationships beyond initial project awards.
- Maintain accurate sales activity, pipeline information, forecasting, and client records within CRM systems.
- Monitor industry trends, competitor activity, and market opportunities to identify new avenues for business development.
- Consistently work toward established sales goals, revenue targets, and new business development objectives.
Qualifications
- 5+ years of sales or business development experience within the trade show, exhibit, experiential marketing, event, or branded environments industry.
- Experience working for a full-service exhibit house, custom fabrication company, or experiential agency strongly preferred.
- Proven track record of generating new business, developing client relationships, and consistently closing sales.
- Experience selling custom trade show exhibits, exhibit programs, experiential activations, corporate events, or branded environments.
- Established industry relationships and the ability to leverage an existing network to generate new opportunities is a plus.
- Strong understanding of custom exhibit design, fabrication, engineering, materials, graphics, production, logistics, and installation processes.
- Ability to manage a sales pipeline, develop strategic prospecting plans, and forecast revenue.
- Strong consultative sales skills with the ability to understand client needs and present customized solutions.
- Experience developing proposals, negotiating pricing, and managing complex sales cycles.
- Excellent communication, presentation, networking, and negotiation skills.
- Self-motivated with a strong sense of urgency, accountability, and a results-oriented mindset.
- Ability to collaborate effectively with internal teams while maintaining ownership of client relationships.
- Proficiency in Microsoft Office; experience with CRM systems is a plus.
What’s Offered
- Competitive base salary
- Uncapped commission and/or performance-based incentive opportunities
- Medical, dental, and vision insurance
- 401(k) with company match
- Paid vacation and company holidays
- Career growth opportunities within a collaborative and innovative organization
- The opportunity to develop new business and work with nationally recognized brands on exciting custom exhibits, trade show programs, and experiential projects.
- A strong internal support team across design, estimating, engineering, project management, and production to help bring client opportunities to life.
- The opportunity to make a direct impact on company growth, revenue, and long-term client relationships.
How to Apply
You can attach your resume here or email it directly to Amanda Roomey, Director of Visual Communications & Branded Environments, at amanda@metroseekcorp.com with the subject line “Senior Account Executive – Trade Shows.”
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