Senior Business Development Executive – Sports Marketing + Branded Environments

We are seeking a highly motivated Senior Business Development Executive with experience selling into the sports marketing industry to identify, develop, and secure new business opportunities. This individual will focus on building relationships with professional sports teams, leagues, stadiums, arenas, colleges and universities, athletic departments, school sports programs, sports marketing agencies, and brand partners to deliver custom branded environments, signage, graphics, print, activations, and permanent installations.

This is a hunter-focused sales role for someone who understands the sports marketing landscape and knows how to turn relationships and opportunities into revenue. The ideal candidate has experience selling creative, custom-fabricated, and visually impactful solutions that enhance fan experiences, activate sponsorships, promote brands, and transform physical spaces. From stadium and arena signage to campus athletic branding, environmental graphics, branded installations, experiential activations, and large-scale print programs, this person will help clients bring their marketing initiatives to life.

Working closely with internal Design, Estimating, Engineering, Project Management, and Production teams, the Senior Business Development Executive will lead the sales process from initial prospecting and relationship development through proposal, negotiation, and closing. The right candidate is an established relationship builder with a strong network in sports marketing and a proven ability to develop new business within a competitive, fast-paced industry.

Responsibilities

• Identify, pursue, and secure new business opportunities within professional sports, collegiate athletics, school sports, and the broader sports marketing industry.
• Develop relationships with professional sports teams, leagues, stadiums, arenas, colleges, universities, athletic departments, school districts, sports marketing agencies, sponsors, and corporate brand partners.
• Proactively prospect and network to build a strong pipeline of qualified opportunities and establish new client relationships.
• Sell custom branded environments, permanent installations, signage, environmental graphics, large-format print, displays, experiential activations, and other visual marketing solutions.
• Identify opportunities tied to sponsorship activations, fan engagement, venue branding, athletic facilities, campus environments, premium spaces, hospitality areas, and special events.
• Lead the full business development cycle, including prospecting, discovery, presentations, solution development, proposals, negotiations, and closing.
• Understand client objectives, campaign goals, and venue requirements to recommend creative and effective physical branding solutions.
• Partner with internal Design, Estimating, Engineering, Project Management, and Production teams to develop concepts, pricing, and project proposals.
• Present company capabilities and solutions to prospective clients, demonstrating how custom fabrication, graphics, print, and installation services can support their marketing initiatives.
• Build long-term client relationships, maintain ownership of key accounts, and identify opportunities for repeat business and account expansion.
• Maintain accurate sales pipeline activity, forecasts, and client information within the company’s CRM system.
• Monitor sports marketing trends, sponsorship opportunities, venue developments, and competitive activity to identify new areas for growth.

Qualifications

• 5+ years of business development or sales experience within sports marketing, branded environments, experiential marketing, signage, graphics, print, displays, or custom fabrication.
• Demonstrated experience selling into the sports industry, ideally working with professional teams, leagues, stadiums, arenas, colleges, universities, athletic departments, school sports programs, sports marketing agencies, or brand partners.
• Background selling physical branding and environmental solutions, including permanent installations, signage, environmental graphics, large-format print, branded spaces, and experiential activations.
• Experience with a custom fabrication company, signage and graphics provider, experiential agency, branded environments firm, or similar organization strongly preferred.
• Established relationships and a network within professional or collegiate sports, athletic organizations, or sports marketing are highly desirable.
• Proven ability to independently generate new business, develop strategic relationships, and close high-value opportunities.
• Understanding of the process involved in bringing custom projects to life, including creative development, design, estimating, fabrication, production, and installation.
• Strong consultative selling, presentation, negotiation, and relationship-building skills.
• Ability to manage multiple opportunities and sales cycles while consistently pursuing new business.
• Self-motivated, entrepreneurial, and comfortable working in a growth-oriented environment.
• Experience with CRM systems, pipeline management, and sales forecasting.

What’s Offered

• Competitive base salary with uncapped commission and/or performance-based incentives.
• Comprehensive benefits package, including medical, dental, vision, and 401(k).
• Paid time off and company holidays.
• Opportunity to work with recognizable sports organizations, teams, universities, venues, brands, and marketing partners.
• Access to experienced internal teams across design, estimating, engineering, project management, and production.
• The opportunity to bring creative, high-visibility branding and experiential projects to life.
• A growth-oriented environment where business development has a direct impact on company success.

How to Apply

If you have a background in business development or sales within sports marketing, collegiate athletics, branded environments, signage, graphics, print, or experiential activations, we’d love to hear from you!

Please submit your resume to Amanda Roomey, Director of Visual Communications & Branded Environments, at amanda@metroseekcorp.com with the subject line Senior Business Development Executive – Sports Marketing.

Stay Connected

Follow along for additional opportunities and industry updates:
Connect with Amanda on LinkedIn